Top business sales advice fromDavid Meerman Scott, bestselling author of The New Rules of Marketing & PR, reveals why you need to stop being so egocentric because nobody cares about your products or services. See more business news television shows featuring these experts, as they give their top expert business advice at www.yourbusinesschannel.com. David Meerman Scott This weeks idea is a little bit surprising to a lot of people and it is this ? Nobody cares about your products or services. Interesting that I say that and you may be thinking what is this guy talking about, nobody cares about your products and services? They don?t! You know what they care about? They care about their problems. They care about finding solutions to their problems. And to create really great marketing. The thing to do is to forget about talking about your products and services in your marketing, particularly your online marketing. And think about it in your own world, when you?re out looking for something in terms of something to buy or something interesting to consume online, or some cool YouTube video, or whatever it might be, are you interested in direct advertising? Are you interested in those companies that just hype their product you know fifty percent off today only, free shipping all this week. You know these are product orientated hype kinds of marketing. Here?s the thing you need to think about Who are your buyer persona?s and what do your buyer persona?s have in terms of problems ?
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