How to turn a half-written nonfiction book into publishing profits

Here?s a 7-step action plan for turning a half-written, or unsold, nonfiction book into publishing profits.

A half-written book languishing on your hard drive isn?t doing you any good?whether caused by a lack of interest from trade publishers or a lack of self-publishing experience.

Here?s what you can do to turn the disappointment of a half-written nonfiction book into publishing profits.

1. Goals. Start by reviewing your writing goals. What were your original goals and objectives in writing a nonfiction book? Were you attracted by potential profits from book sales, the expert positioning that would jump start your coaching or consulting business, or were you motivated by a desire to share your knowledge with others? More important, how had you originally intended to profit from your book?
2. Title. Next, review your book?s original title and subtitle. How well does the title and subtitle describe the benefits offered by your unfinished book?? How had you market-tested your book title? How did you know you had chosen the right title? In many cases, repositioning a book?s title is the first step to restoring momentum and attracting the interest of prospective readers and clients. more about book titles.
3. Scope. Then, review what you?ve written from the perspective of scope, or focus. Often, nonfiction books run into trouble because they are written from a broad, or ?textbook,? perspective, rather than a practical, focused, laser-like point of view. Were you providing more information than your prospective clients wanted?? Were you providing too much background information? What kinds of feedback had you received from early readers of your manuscript?
4. Harvest. As you review printed copies of your manuscript, look for examples, stories, and topics you can reuse. Look for fresh ideas, as contrasted to information that merely sets the stage. Look for advice you can convert into exercises and step-by-step instructions. Identify the best examples of your thinking, ideas and advice that you can build on and, later, expand.
5. Refocus. After carefully reviewing what you?ve written so far, change your focus from writing and publishing a book to earn profits from book sales to viewing your book as a tool for generating back-end profits. Replace an emphasis on ?publishing profits? with an emphasis on using your book to promote your business. Look beyond your original book. Identify information products, like templates and worksheets, or consulting and coaching services, or speaking & workshop topics, you can develop to help clients apply the ideas in your book.
6. Reformat. After changing your focus and harvesting the best parts of your book, reformat what was originally a book into more useful formats, ideally, formats that can be distributed over time. Perhaps your book can become a 6 or 7-part e-course sent by autoresponder, a series articles or blog posts, a series of podcasts, or even a weekly teleseminar series. Even if only a small percentage of what you?ve already written is reformatted, you?ll still be way ahead of the game?compared to an unfinished manuscript on your hard drive! The possibilities are endless, once you break the mindset of a chapter-by-chapter book or ebook.
7. Recommit. The missing link between ?intending? to convert your half-finished nonfiction book into a publishing profits is to commit to taking action by identifying the tasks that must be accomplished and scheduling specific tasks for specific days of the week. Simply committing specific times to work on your project will replace your current disappointment with a feeling of optimism, and, in coming weeks, the more you accomplish, the better you?ll feel.

From unfinished book to new profit opportunities

Don?t allow the disappointment and frustration associated with a half-written, unpublished book blind you to future marketing and publishing profits. Take the time to follow a 7-step action plan to reevaluate your book, harvest the best parts, refocus, and reformat what you?ve written, using what you?ve written as the basis for new customer acquisition and retention profits. What do you think? Will this work for you?

Source: http://blog.publishedandprofitable.com/2012/03/15/how-to-turn-a-half-written-nonfiction-book-into-publishing-profits/

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