Build Brands Through Social Media Marketing | Canadian Small ...

Social Media Marketing is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like Twitter, YouTube, and Facebook, social web application like StumbleUpon, Digg, Delicious, Reddit. The goal of Social Media Marketing campaigns vary from business to business, but mainly involve building of brand awareness, increasing visibility, and through this, selling a product or service.

Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, pod cast, blogs, discussion boards and social networking sites are all tools that businesses can use to build relationship with their customers and ultimately keep them on their websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.

To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then pod cast can be downloaded and can be very effective.

Posting video content on YouTube is a unique opportunity to improve your position in Google?s search results. With YouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal.

Building a healthy relationship with the customer that will last is an on-going process for a businessperson. Social media takes this a step further by making that relationship more personal. It gives the customer some insight about you, not only about your product or service.

A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to get your business recognized by search engines. Creating a page dedicated to community interaction with website visitors can go a long way to building a community.

Social media encourages social visits to your site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors, contributing to brand messaging. Social Media Marketing when paired with other marketing tactics, such as Search Engine Optimization (SEO) become the starting point for building a great community for your business' website.

Source: http://canadiansmallbusinessstartup.blogspot.com/2012/10/build-brands-through-social-media.html

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